— 360° Approach, Brand Consulting —
We offer 360 degree strategies that combine all of our services including content creation, PR & media, marketing and events.
For the Italian liquor brand Disaronno we came up with the “Disaronno spreads love” campaign which was launched on Valentine’s Day. We commissioned New York street artist Curtis Kulig who is famous for is internationally known “love me” tag to create 50 limited edition hand-painted Disaronno bottles.
The bottles were sold at selected concept stores around the world such as colette (Paris), Storm (Copenhagen), Corso Como (Milan) etc.
All content incl. photo and video material was created by BAM.
Just in time for the campaign launch we created a Facebook App motivating fans to submit their special love letters to their loved ones. The three lucky chosen ones won a dedicated poster and billboard campaign in their respective city with their love not spread out all over the city.
Following up on the successful “Disaronno spreads love” campaign we launched the exclusive “Disaronno loves Moschino” limited edition bottle with Italian Fashion house Moschino with a big launch event here in Germany.
For the event we partnered up with three media outlets: Journelles, This Is Jane Wayne and Dandy Diary.
All three blogs curated their favourite vintage Moschino pieces which were showcased during the event together with the limited edition bottle.